Why Professional Real Estate Photography?

Professional Real Estate Photography

We have all often heard the saying, “A pictures is worth a thousand words.”  It is true and one of the reasons we put such a high value on the quality of our properties’ photographs.   We have observed that some companies state that they will market your home with “professional real estate photography.”  Then the listing is published and the owner discovers the provided photographs are less than professional, i.e. photos with pets, people, lingerie, clutter, sometimes the reflexion of the photographer in a mirror, etc.  Such photographs leave a prospective renter or buyer with a less than favorable impression of the property and the company.  Photographs ARE the key to a property’s online marketing presence; consequently, the photographs need to be good quality and accurate in order to market it effectively and to insure the property vacancy rate stays as low as possible.

We believe the only thing worse than a vacancy is a bad tenant.  In order to attract the best tenants we do everything we can to position the property in the best possible light.  One way we do this is to hire some of the best photographers in the area to insure quality results and so that our owners’ properties present well and are depicted accurately in order to have the best online presence possible. 

Review our Listings

We invite you to review our listings and see for yourself.  Such details set us apart from our competition and is also one of the reasons we won Expertise’s Best Property Managers in Greenville, South Carolina award again.   

What Makes Great Investment Homes

We get asked all of the time by first time investors and experienced investors about what makes up a profitable rental home. Here is a list of things to consider when buying a rental home or turning your current home into a investment property.

Key Points to Consider When Purchasing an Investment Home

Condition: One of the most important parts of the home is the condition it is in. Rental homes in great condition demand more rent and also bring much better tenants than homes that are in need of repairs. Even minor repairs to a property can turn away great tenants and lead to bigger maintenance issues in the future. Make sure you have had a through home inspection to maximize your investment.

Neighborhood: The quality of the neighborhood in which you buy will influence both the types of tenants you attract and how often you face vacancies. For example, if you buy in a neighborhood near a university, the chances are that your pool of potential tenants will be mainly made up of students and that you will face vacancies on a fairly regular basis (during summer, when students tend to return back home).

Property Taxes: Property taxes are not standard across the board and, as an investor planning to make money from rent, you want to be aware of how much you will be losing to taxes. High property taxes may not always be a bad thing if the neighborhood is an excellent place for long-term tenants, but the two do not necessarily go hand in hand. The town’s assessment office will have all the tax information on file or you can talk to homeowners within the community.

Schools: Your tenants may have or be planning to have children, so they will need a place near a decent school. When you have found a good property near a school, you will want to check the quality of the school as this can affect the value of your investment. If the school has a poor reputation, prices will reflect your property’s value poorly. Although you will be mostly concerned about the monthly cash flow, the overall value of your rental property comes in to play when you eventually sell it.

Crime: No one wants to live next door to a hot spot for criminal activity. Go to the police or the public library for accurate crime statistics for various neighborhoods, rather than asking the homeowner who is hoping to sell the house to you. Items to look for are vandalism rates, serious crimes, petty crimes and recent activity (growth or slow down). You might also want to ask about the frequency of police presence in your neighborhood.

Job Market: Locations with growing employment opportunities tend to attract more people – meaning more tenants. To find out how a particular area rates, go directly to the U.S. Bureau of Labor Statistics or to your local library. If you notice an announcement for a new major company moving to the area, you can rest assured that workers will flock to the area. However, this may cause house prices to react (either negatively or positively) depending on the corporation moving in. The fallback point here is that if you would like the new corporation in your backyard, your renters probably will too.

Amenities: Check the potential neighborhood for current or projected parks, malls, gyms, movie theaters, public transport hubs and all the other perks that attract renters. Cities, and sometimes even particular areas of a city, have loads of promotional literature that will give you an idea of where the best blend of public amenities and private property can be found.

Building Permits and Future Development: The municipal planning department will have information on all the new development that is coming or has been zoned into the area. If there are many new condos, business parks or malls going up in your area, it is probably a good growth area. However, watch out for new developments that could hurt the price of surrounding properties by, for example, causing the loss of an activity-friendly green space. The additional condos and/or new housing could also provide competition for your renters, so be aware of that possibility.

Number of Listings and Vacancies: If there is an unusually high number of listings for one particular neighborhood, this can either signal a seasonal cycle or a neighborhood that has “gone bad.” Make sure you figure out which it is before you buy in. You should also determine whether you can cover for any seasonal fluctuations in vacancies. Similar to listings, the vacancy rates will give you an idea of how successful you will be at attracting tenants. High vacancy rates force landlords to lower rents in order to snap up tenants. Low vacancy rates allow landlords to raise rental rates.

Rents: Rental income will be the bread and butter of your rental property, so you need to know what the average rent in the area is. If charging the average rent is not going to be enough to cover your mortgage payment, taxes and other expenses, then you have to keep looking. Be sure to research the area well enough to gauge where the area will be headed in the next five years. If you can afford the area now, but major improvements are in store and property taxes are expected to increase, then what could be affordable now may mean bankruptcy later.

Natural Disasters: Insurance is another expense that you will have to subtract from your returns, so it is good to know just how much you will need to carry. If an area is prone to earthquakes or flooding, paying for the extra insurance can eat away at your rental income

SC Bill H. 3027. Property tax law offers benefits military

Many South Carolinians have been unpleasantly surprised to learn that their property tax  bills can triple if they move and then rent out their former primary residence. . . .  .  [However.] . .  new rules were signed by Gov. Nikki Haley in March 2014, following the Legislature’s approval of  Bill H. 3027. Now, certain members of the military can get preferential property tax treatment that’s not available to others.”


Top 10 Services

Top 10 ServicesTop Ten Services: Hands exchange keys.

Hiring a professional property manager is one of the best decisions that you can make for your investment portfolio.  You will want to interview several and research references and online reviews before hiring.  The top 10 services to require from any property management company you choose are as follows:    (more…)

Looking for an effective property management company?

Finding an Effective Property Management Company — Questions to ask:Property Management: Hands exchange keys.

  1. First and foremost, when considering a property management company, check online courthouse records to find out how many evictions the company has done in the last 12 months?  (South Carolina online courthouse records available at — http://www.sccourts.org/caseSearch